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Merchandising

 

Merchandising is a service offered to targeted supermarkets & newsagents on behalf of our publishers in major centres across New Zealand. 
Merchandisers receive weekly updated instructions and can send visual feedback in real time.
Merchandising maximises sales through:
In-store positioning, prime location and category positioning etc.
Tidying and topping up shelves (mainline & front of store) as per planograms
Monitoring stock levels to maximise availability, reporting retailer requests of quantity changes and out of stock
Drive in-store promotional activity including product placement
Strong retailers’ relationships at store level
Competitor feedback
Reporting on merchandising achievements
To the retailers Merchandisers represent the face of Ovato Retail Distribution (formerly Gordon and Gotch) and are key to maintaining strong relationships at the store level. To the publishers Merchandisers are the coal face eyes and ears, enabling direct feedback and hands on promotional activity and stock management.

Merchandising is a service offered to targeted supermarkets & newsagents on behalf of our publishers in major centres across New Zealand. 

 

Merchandisers receive weekly updated instructions and can send visual feedback in real time.

 

Merchandising maximises sales through:

 

To the retailers Merchandisers represent the face of Ovato Retail Distribution (formerly Gordon and Gotch) and are key to maintaining strong relationships at the store level. To the publishers Merchandisers are the coal face eyes and ears, enabling direct feedback and hands on promotional activity and stock management.