Key Account Management
Gordon & Gotch’s Key Account Managers provide the link between publishers and various major retail chains in New Zealand, driving ranging and promotional activity for our publishers. Our Key Account Managers are heavily experienced in dealing with Retail Category Managers, with many years experience across large multinationals.
The benefits our Key Account Managers can offer publishers include:
- Present and gain ranging for new titles
- Ensure publisher strategies and tactical activity is implemented at key account level
- Conduct regular retail business reviews within the multi level management in key accounts in the NZ market
- Build revenue opportunities for the publisher by integrating effective category management principles with the retailers
